Ikigai is a stationery collection inspired by the Japanese cultural celebration of ‘The Shibazakura Festival’, and a Japanese concept known as 'Ikigai', the "reason for being".
The overall theme for this collection focuses on peacefulness. This has been furthered by looking into mindful practices, and how humans can exercise this through self reflection, and ways to de-stress.
Brief/Client––
YNC Projects- UK Greetings
Task––
Create a branded collection of greeting cards, notepads, and gift dressing.
Designs should sit comfortably together as a set, ready to go on the market, issued by UK Greetings.
Creative Services––
Digital Design
Illustration
Packaging
Branding
