The Nostopia terms and conditions document is an A3 folded leaflet which doubles up as a personalised poster for the consumer. The feature of a personalised poster acts as a distraction to discourage the consumer from reading the terrible terms and conditions.
Utilising the strategy of fine print and consumer psychology, enlightened sentences were not incorporated within the text. This is because the mass amount of text effortlessly deflects the user from attempting to read it.
A survey conducted by Deloitte, found that over 90% of consumers accept legal terms and conditions without reading them, reasons including time investment.
