The Nostopia terms and conditions document is an A3 folded leaflet which doubles up as a personalised poster for the consumer. This personalisation feature serves as a diversion to dissuade the consumer from reading the unfavourable terms and conditions.
By employing the tactics of fine print and consumer psychology, there was no necessity to include enlightened sentences within the text. This was due to the sheer volume of text that would effortlessly deter users from attempting to read it.
A survey conducted by Deloitte, found that over 90% of consumers accept legal terms and conditions without reading them, reasons including time investment.
