The Nostopia posters feature copious amount of text, designed in this manner to allow deception within the designs. Upon closer inspection of all posters, the text read within the paragraphs speak of the negative realities of the service.
Each poster begins and ends with an enlightened sentence to deceive the reader into believing that the entire paragraph is speaking about how great the service is. This deception is also furthered by the use of playful type and imagery, to discourage the consumer from initially reading the text.